How does Precision Match work?
Precision Match allows you to effectively connect with customers searching online for your products and services. You select words that relate to your business and your Web site appears in search results on Overture's partner sites when search users enter those words.
You pay for each sales lead, not each impression, leading to a high return on your advertising investment.
You also control your costs by determining the price you are willing to pay per lead - the more you pay, the higher your listings appear within the search results and the greater the number of potential customers that see your listing.
Where will my sales leads come from?
Overture® Precision Match listings reach over 80% of active Internet users conducting searches on some of the Web's most popular sites, including Yahoo!, MSN, InfoSpace and AltaVista. When a user conducts a search on any of these sites, Overture advertisers have the potential to get that targeted traffic.
How long will it take for my listings to go online?
Generally, search listings go online within three business days after they are submitted. If you sign up using our Self Serve sign-up plan, we will call you to confirm your contact and credit card information, then review your search listing requests to ensure they are consistent with our Editorial Guidelines. Once your listings are reviewed, we will send you an e-mail confirmation to let you know that your listings are online.
If you sign up through the Fast Track® program, we will call you to confirm your contact information and to get more information about your site. Then we'll send you a complete proposal containing relevant, pre-approved keywords, bidding strategies and titles and descriptions for your site within three business days. Once you e-mail us your approval of our proposal, and your agreement to our Advertiser Terms and Conditions, we will put your listings online.
Can I manage my account online?
Overture advertisers may access our easy-to-use, comprehensive account management tool - the DirecTraffic Center® - to monitor and make any changes to their accounts online. You may view your account statistics, add or modify your listings, change your bids and much more any time you wish. It's a great tool that makes online account management simple and efficient. For an overview of the DirecTraffic Center, click here.
What happens if someone keeps clicking on my listing?
Overture has a dedicated team of Loss Prevention specialists and a Click Protection System that vigilantly monitors click activity. Comprised of very sophisticated click review software, the Click Protection System prevents unqualified clicks from being charged to our advertisers by using a variety of proprietary techniques to review clicks on a near real-time basis. Protecting our advertisers against unqualified clicks and preserving the integrity of our marketplace are among the most important issues we face at Overture, and we continuously monitor click activity across our entire network as a result.
Overture Search Term Suggestion Tool |
